(2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. For instance, competing priorities defined by Lamont et al. Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). Mackellar, J. Overall, the. 97-113. 32 No. 52 No. Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. Look up music festival near me, and youre likely to find one within at least a few hours drive. (Eds), Consumer Tribes, Elsevier, Amsterdam, pp. Thus, familial responsibilities were minimal for them. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Kinnunen, M., Homi, H. and Honkanen, A. Getz and Andersson (2010, 2020) argued that progress in an event career is first and foremost dependent on the level of involvement. Knowledge acquisition and accumulation are typical for fandom as often the strength of fandom is tested by the level of knowledge about the fan interest (Sinclair and Dolan, 2015). For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. Additionally, socialities influence travel careers as the same interests create friendships among enthusiasts (Getz and Patterson, 2013). Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. 6, pp. Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). Sinclair, G. and Dolan, P. (2015), Heavy metal figurations: music consumption, subcultural control and civilizing processes, Marketing Theory, Vol. But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. Knowledge, on the other hand, was an essential part of music fandom but it was not present in music festival fandom in the same way as in artist or genre fandom, where knowledge was tested and sometimes even a prerequisite for respect and approval from other fans (Sinclair and Dolan, 2015). The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience (Getz, 2007, 2008). The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. Wood, E.H. and Kinnunen, M. (2020), Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management, Vol. 23-38. Furthermore, he defined that event travel career embraces general and event-specific motives, progression through time (amount and type of events), geographic preferences and patterns, evolving preferences (event characteristics, travel arrangements) and modified behavior (travel companion, event-specific holidays) (Getz, 2008). Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. 403-428. When I started Four Chords, there were two other big [festivals], he says. Statista. 693-711. Getz, D. and Patterson, I. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Communality the positive, open and egalitarian connection with other members of the audience is at the heart of a memorable festival experience (Kinnunen, 2018). As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). You only have access to basic statistics. Are you interested in testing our business solutions? They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study (Kim, 2004; Mackellar, 2009). There were three female interviewees (Sofia, Nina, Maria) who were fans of a certain artist or a band, and followed them at festivals but typically only inside Finland: Next Friday we'll attend I think it's the 90th gig of Stam1na [] The aim is that next year I'll reach 100 gigs because it will be ten years since I saw them for the first time. Access to this and all other statistics on 80,000 topics from, Show sources information 0000008034 00000 n
More than 70% of attendance is expected to occur during the tail end of this year, specifically during the months of June through December. 52 No. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. Frequent festivalgoers socialised at festivals, but not only with friends since they also made new friends at festivals, as Pekka illustrated: We got acquainted in Denmark [Roskilde Festival] with four Finnish girls: It was awfully crowded there and they didnt find any place to camp. (2008), Does Gender Influence Online Survey Participation? 468-491. proper attribution to Statista. In addition, Pauli is a good example of other competing priorities. Getz and Andersson (2010, 2020), as well as Getz and McConnell (2011), tested the event travel career model among participants of different sports events and concluded that it contained the following dimensions: motivations, travel styles, temporal and spatial dimensions, and event and destination choices. (July 10, 2020). Furthermore, the practices related to frequent festival attendance might change over time. 39 No. Listening to live jazz: an individual or social act? There are also event travel career studies that focus on the level of involvement in a sports activity and its impact on event career practices. Kinnunen and Haahti (2015) estimated a few years ago that the number of festivals is something between 500 and 800, and Finland Festivals, the umbrella association of 79 Finnish festivals, reported over 2 million festival visits in 2019 (Finland Festivals, 2020). Kinnunen, M., Honkanen, A. and Luonila, M. (2021), "Frequent music festival attendance: festival fandom and career development", International Journal of Event and Festival Management, Vol. ,"5g},:=S'mB3^x9Kw.OtQjY~eVn}]8%Qzo|VQ:#y|/lqSBXf~|{[ZCZFYZZzEGGPFAAAD( $@r` % @`/P*A
18 No. Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. 3, pp. Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. Taylor Swift's Reputation Stadium Tour is the highest-grossing tour in the US and North American history, grossing $266.1 million. For example, Nina who has been following festival performances of the pop artist Antti Tuisku for 1 years, explained that I like to attend his gigs but I do not have a need to meet him or discuss with him. In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). Access to this and all other statistics on 80,000 topics from, Show sources information (2000), A model of serious leisure identification: the case of football fandom, Leisure Studies, Vol. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. Statista. 6, pp. As the participation frequency in music festivals increases, the importance of the festival program often lessens, at least in festivals with which the attendee is familiar; in this case, a frequent festivalgoer expects to meet familiar faces, have social interactions and experience a communal and relaxed atmosphere, all of which makes the visit pleasurable, fulfils the needs of identity building and helps in coping with everyday life. Suomi, K., Luonila, M. and Thtinen, J. Braun, V. and Clarke, V. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, Vol. 1, pp. Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. This is apparent particularly in the context of large rhythm music festivals (Nordvall and Heldt, 2017; Kinnunen et al., 2019a). 4, pp. 11 No. 439-459. In, Elevent. Benefits like enjoyment and pleasure were gained from attendance, also well-being and getting energy for everyday challenges through social festival experiences (see also Meretse et al., 2016). Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. The festival taking place in Rabat was established in 2001 and in 2019 hosted international and local music acts like The Black Eyed Peas, Migos or famous Lebanese singer Elissa. 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