She created her first YouTube channel Makeuplocalypse (now known as Mariale) in January 2010 and quickly gained traction in just 6 months. Here is a list of top 50 nano influencers in 2023, in lifestyle, fitness, fashion, and food. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. She co-founded the Latinx Founders Collective organization to bring together Latinx founders, investors, and community leaders to support the entrepreneurial ecosystem. Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. Updated on December 12, 2020. Who are some of the most popular Hispanic influencers in the United States? We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. She covers political topics alongside her sister on Sistematic. Hispanic influencers in the United States are proving that Hispanics are capable of achieving great success while staying true to their roots no matter where they come from or where life takes them. Growing up with muscular dystrophy, this Dominican-American charmer didnt let her disability shatter her love for fashion. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. Gabriela Garcia is the founder and editor of Modern Brown Girl. Samantha is a visual artist, professional stunt woman, community organizer, and activist. In addition, partnering with top Latino influencers helps convey a message of inclusivity that appeals both to Hispanic audiences and broader audiences alike. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. Kimberly Pfaehler, one of the top Latin influencers, better known as Lola, is a Florida-based Latin influencer, blogger, and mom. LUISA FERNANDA @luisafernandaw (17.1M), 4. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). By Victoria Montenegro Caspe September 18, 2020. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. You can explore . As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. Civil rights was a hallmark of the Chicano Movement with the goal of empowering the Hispanic community to take part in civil discourse. Staying current is easy with Crain's news delivered straight to your inbox, free of charge. She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. Latina Instagram influencers are important because they provide a voice for the Latinx community on social media. Her TikTok, which has amassed over 3.6 million followers and garnered 156.5 million likes, is filled with funny reels about her life as a teacher. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. Spanish Youtuber Willeyrex, whose real name is Guillermo Diaz Ibez, is best known for posting video game content. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . LA-based Venezuelan social media star Maria Alejandra Marrero, better known as Mariale, is an immensely popular Latin Influencer who hosts three YouTube channels, namely Mariale, SinPatuque, and Mar. But there are also many up-and-coming influencers eager to find their first collaboration. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. This is particularly true of the Latin population within the United States. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. Aside from acting Sofia also runs an eponymous lifestyle brand selling apparel including lingerie accessories beauty products home goods and more. A self-described serial entrepreneur, this Latin influencer has successfully established ventures that focus on a lifestyle that infuses culture, community, and confidence themes. There's certainly plenty of stigma against women of a certain age, but there are amazing women who are shattering those stereotypes, and Lorraine C. Ladish is one of them. Famous Hispanic influencers have the power to sway public opinion and influence behavior. Hispanic influencers are not only effective at reaching Latin audiences, but they also have a deep understanding of Hispanic culture. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. She also created her Vine account where she started posting short comedy videos that further increased her popularity. For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. Most recently, she worked on an awareness campaign for the 2020 U.S. Census to increase participation among minorities and hard-to-reach communities for both Cook County and the City of Chicago. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. With her determination, enthusiasm, wit, and charming personality, she was able to land partnerships, model jobs, and collaborations with prominent brands. Famous Hispanic influencers also typically collaborate with brands or companies by creating sponsored content that subtly promotes products or services. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. Latina Instagram influencers are also vocal about their experiences. In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. "Design & style to make you smile" - says Will's Instagram BIO. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. Ada Rojas, one of the top Latin influencers, is a New York-based Dominican businesswoman and beauty blogger widely known for her successful lifestyle blog,AllthingsAda. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Why are top Latino influencers so popular. As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. Behind her fun personality though, Iris has been honest about her inner battles with depression, an eating disorder, and addiction to diet pills that almost claimed her life, and coming out from those struggles, she finds that her social media fame can be an avenue for inspiration. "Today we have a large number running and in office, if not yet holding the most important offices," he says. From iconic figures like Eva Longoria to contemporary stars like Cardi B, Hispanic influencers in the United States have made their mark on the mainstream stage. . The organization also provides practical knowledge to advance ones legal practice. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. In December 2017, she launched another YouTube channel where she shares her favorite homecooked recipes. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. She also has a total of 3.5 million followers on social media worth. Despite his strict upbringing, this Latino influencer is proud of his Hispanic heritage as shown in many of his videos showing hilarious instances about being a Latino. Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. She is one of the most popular Latina influencers 2022, and has been featured in international magazines such as Vogue Italia and Hola Mexico! Famous Hispanic influencers use multiple strategies to reach their audience. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Sasha Merci. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. Alani loves incorporating bold and bright colors into her wardrobe. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. In this capacity, she led new investment review, diligence and execution. He's also the first openly . By connecting with top Latino influencers around the world, they have become trusted voices and sources of advice, entertainment, and inspiration. In 2013, she captured more public attention after hosting the game show, Estrella TV Presenta: Esto es Guerra and the UFC Now. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. 29. Chicago, IL 60601 She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. In 2020 she was commissioned to create a sculpture for Nike's NBA All-Star Weekend Exhibit. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . The power of influencers and brand advocates comes from the late 19th century, according to The Shelf. Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. So recalls . She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. Amplifying brown voices, one story at a time. Source: instagram.com. In 1965, Chaves and Huerta organized the Delano grape strike; the longest strike in U.S. history, lasting from September 1965 to July 1970. Facebook - @lele - 6.6m followers. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. Top Chicago, Illinois Influencers. For famous Hispanic influencers, this means not only posting content that resonates with them but also staying transparent about sponsored posts or partnerships they are involved in so that followers know what is coming from them versus from other sources. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. Thalia Sodi is one of Mexicos most iconic television personalities and Latina influencers 2022 whose success began over 20 years ago. For example, Gina Rodriguez spoke out against Hollywoods whitewashing of Latinos in the film industry. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. Soon after, she received her bachelor's degree from DePaul University and kicked off her career in South Bend, Indiana where she was a weekday general assignment reporter and weekend morning anchor. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. View this post on Instagram A post shared by GERMAN (@germangarmendia) By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. ADRIANA ALEJANDRE @latinxtherapy 106K (Top Latin Influencers), 46. Rojas continues to grow her brand as well as her social media presence. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. Why are Latina Instagram influencers important? By 2025, it will account for 12% of all U.S. buying power. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. They arent afraid to talk about difficult topics such as racism and sexism. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Latina Instagram influencers are women who have a large following on the platform and use their visibility channels to share their experiences as Latinas and social media superstars in different niche industries. 130 E. Randolph St. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. Anna Shumate (@annashumatee) 8. Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. Since becoming a mom, her online space has evolved to include not only content about beauty and fashion but also family life, motherhood, DIY tips, and travel. On Instagram, she started posting her short funny videos, and soon enough, her followers began to increase. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. Moreover, top Latino influencers are seen as both knowledgeable and authentic figures that can speak to their audiences shared values and experiences. Apart from being a talk show hostess Lili, one of the top Latina influencers 2022, also enjoys designing clothing namely her collection Rosa Clara which offers sophisticated styles influenced by Cuban culture specifically tailored towards curvy figures; plus it benefits charities dedicated to helping cancer patients via its yearly campaign Batalla Contra El Cancer. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. ), but what stands out the most is the people. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. #4 Doug The Pug Credit: instagram.com/itsdougthepug Jenny Lorenzo. Although born and raised in California, Salice takes much pride in her Hispanic roots. As a writer, Kim, one of the top Latin influencers, published Mariposa and Mija, her collections of bilingual poems, affirmations, and revolutionary love letters. It is reported that one of the very first influencers was Aunt Jemima. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. Riccardo Simonetti. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. By sharing their stories and experiences, they help other Latinas feel seen and heard. Today, Camila is on her way to building her beauty and fashion empire, starting with her clothing line Camila Coelho Collection and then her beauty brand named Elaluz, both of which are huge successes. Celebrating the histories, cultures, and accomplishments of Hispanic and Latinx communities, The Influence Agency recognizes and honours the impact of Latinx champions on North American history. Lauren Giraldo 6. Dulce has also embarked on writing and has published a book titled The Sweet Life.. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. She serves as Co-Chair of the Association of Latinx Students for Social Justice and also sits on the Housing Committee for the Puerto Rican Agenda. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Thickletic also gives back to marginalized communities through Thickletes Give Back. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet!

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