See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. Emirates relied on only three types of aircraft, because of which planes could be deployed onto existing routes to supply much more easily to match the demand. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. It reflects how Emirates strategies are sustainable at present day business. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. It also standardized the customer experience. Importantly, students are asked to evaluate if the airlines' strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players . There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. Aircraft. We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. Theyve introduced more fuel efficient vehicles, optimised trip planning to reduce the number of routes served and number of empty trips, and trained drivers on safe and efficient driving practices, including avoidance of unnecessary engine idling. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. the coming days aswell. While other airlines such as Lufthansa, Singapore Airlines have struggled to bring their operating cost 6 down, Emirates has always been able to work under at the lowest possible operating cost 6, providing its customers with the benefit and grabbing a huge market share. I am planning on booking tickets with Alaska Airlines, We want you to visit JetBlue on our website. SIA to acquire 25 per cent stake in Air India. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. Read the stories behind our sustainable products on board. 3. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. The airline has experienced the largest growth in the Asian airlines market. Explain. Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. what is the competitive advantage of emirates airlines? Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. Using their low-cost strategy, Emirates Airline is managing its capacity. Strong growth and world class infrastructure 2. The airline has also had economy class blankets made from recycled plastic bottles since 2017. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Emirates funds the DDCR, and sits on its management board. The Belgian airline Air France offers services on the route. focused on one strategy but is rather open to change. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. First, the business model and how to become more profitable, and second, its operational effectiveness. Have a competitive price advantage over the competitors.2. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. These spikes strained the airports capacity, but they were essential to allow connecting passengers the widest possible choice of connections from points east to west13. I am a UK resident and the airline youll have to use is Air France / KLM. Is Emirates strategy sustainable? Is Emirates strategy sustainable? Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. Chairman's message Please click here for more information. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. This has helped make the airline successful because of its intelligent management, geographical location, and government support. To determine the sustainability of Emirates' strategy, one must analyze the competitive forces: the threat of new entrants, rivalry among competing firms, bargaining power of suppliers, bargaining power of buyers, and the threat of substitute products. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. Working with air traffic management providers to develop protocols that enhance operational efficiency. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. . Emirates has always been precise with its strategies, and has always enjoyed it benefits. Strategic Alliances with Manufacturer: Existing plane models with Emirates in the end of 20th century, could only fly distances of up to 14 hours, due to which they were not able to connect to the key potential markets such as Los Angeles or Sao Paulo. Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. Careers Opens an external link in a new tab, Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement, COVID-19 information and disrupted travel. On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. Emirates also maintained a younger fleet in the industry, with an average airplane age of 6.4 years, which enhanced the passenger experience and increased fuel efficiency. Even retired aircraft fittings can be reused. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. (2016, Sep 10). Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. For details on how we use your information, please see our privacy policy. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. Emirates Airline: Connecting the Unconnected "referred as Emirates Airline in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. 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Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. We can link its success to the leadership of the company and to the Dubai Governments support. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Aircraft. Dubai Desert Conservation Please click here for more information. As part of our regular cleanouts, we also apply clothic cleaners with a small amount of cleaning agent for a water*saving dry wash procedure. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. By continuing, you agree to our Terms and Conditions. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. Is Henkel Corporation An Rspo Sustainable Certified Palm Oil Company, 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. does emirates airlines have good capacity management strategy? This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Why is Emirates Airline able to deliver solid growth and solid financial performance for years? With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. This base was then used to determine whether to add capacity to existing routes or launch a new route. Why? Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. 1. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Besides conserving the environmentally friendly nature of Australias trees and animal species through the use of corporate profits, a sustainable business environment for the entire world is created through their activities. Don't use plagiarized sources. Realising the Advantages: The government-owned Dubai carrier has lower personnel costs than much of the industry, in part by drawing many workers from the nearby lowwage nations of Pakistan and India1. Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. Well-maintained aircraft contribute to efficient flight operations too. By clicking Check Writers Offers, you agree to our terms of service and privacy policy. Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. what is the competitive advantage of emirates airlines? Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. Connectivity: Dubais small size was not seen as a deterrent by the Emirates. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. Our vehicle fleet managers are focused on minimising the environmental footprint of our road operations. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Emirates supports the efforts in ICAO to establish this global approach, and were committed to working with the ICAO to achieve carbon-neutral growth from 2020 and help to create a safe, efficient and environmentally responsible civil aviation sector. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. It also accesses to be the gateway to major cities around the world and is the hub of the UAE tourism at the Abu Dhabi International Airport, few kilometres away from Dubai. The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. strategy and people, helping clients navigate a dynamic environment through four global businesses. Highly priced tickets compared to competitors 2. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. Aviation is one of the most important contributors to global economic and social development particularly in the developing world. Is Emirates strategy sustainable? A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. some airlines are doing this through reducing weight on the aircraft. what are airlines doing to be more sustainable? But, when it comes to the pacific travels, they have no existence. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. Their programme diverts a wide range of materials from landfill, including paper and cardboard, aluminium foil and cans, and plastic bottles and containers, much of which is collected from our aircraft after their arrival in Dubai. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Cutting down on unnecessary weight carried helps us to save fuel. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Sustainability of Emirates' Current Strategy and Way of Operation. The Information Technology department implemented a Think Before You Print campaign, which achieved a 33% drop in print volumes in just eight months, saving millions of sheets of paper and over 2 million kWh of electricity. Some of the products you enjoy during your flight are helping us to contribute to a greener future. Their combined initiatives are saving more than 2,850 MWh of electricity a year. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. In 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Sustainability in operations Please click here for more information. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. But with the aging fleets, Emirates will have to either face difficulty in pleasing its customers with an outdated technology or spend a fortune on new fleets to maintain customer experience. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. The study's purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? Demand-side management of electricity will play a role, as will increased public transportation. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. Dubai Desert Conservation Please click here for more information. Strong growth and world class infrastructure 2. Dubais Tourism: Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. Abstract. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Expo 2020 Dubai and Emirates Flight Catering tie-up to create eco-friendly F&B, Emirates announces initiatives to reduce single-use plastics inflight, Air France-KLM carries out its first long-haul flight powered by Sustainable Aviation Fuel (SAF), Frequent fliers cause half of aviations passenger emissions: report, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. What Is Emirates Strategy? Saving fuel inflight begins with planning on the ground. Dubais contribution in the success of Emirates Airlines is as mentioned below: . 14. We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. Inflight begins with planning on booking tickets with Alaska airlines, we want you to visit JetBlue on our.... Products associated with illegal wildlife activities has helped make the airline has been largely successful to! Known as a deterrent by the next door airline etihad, being in almost the same region determine to... Allow it to take any advantage of people traveling from Europe to Americas one. Increased public transportation forecasted to carry twice as capacity soon in future connectivity Dubais... For the Airbus 38010 and is the proof of an invincible business adopted! 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